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On September 23, 2024, Hunterbrook Media published an article called “‘Grand Deception’- Winnebago Muzzles Outcry Over Major Problem That Owners Say Makes RVs Dangerous, Untowable, Worthless.” In this article, Hunterbrook said Winnebago’s “best-selling Grand Design RVs” appear to be “experiencing frame failure, potentially affecting thousands of units sold for more than a billion dollars. This defect has led to costly damage and potential safety hazards, and rendered some RVs unroadworthy.” Further, the article stated “Winnebago has used NDAs, buybacks, and online censorship to silence complaints about frame failure[.]”
Following this news, Winnebago’s stock fell over 2% on the same day.